Video is one of the most powerful tools small businesses can use today—and the numbers prove it. People simply prefer video. According to Wyzowl’s 2024 Video Marketing Report, 91% of consumers want to see more video content from brands they support. That’s not a trend—that’s a demand.

Why? Because video is visual, emotional, and fast. Viewers retain 95% of a message when they watch it in a video, compared to only 10% when reading it in text. That’s a game-changer for small businesses trying to explain a product or build trust quickly.

Need more proof? Videos on social media generate up to 1200% more shares than text and images combined. And according to HubSpot, video marketers get 66% more qualified leads per year—all from simply using video as part of their outreach.

On websites, having a video on your homepage can boost conversions by up to 80%. And for email marketing, just using the word “video” in the subject line can increase open rates by 19% and click-through rates by 65%.

In short, video isn’t just engaging—it’s magnetic. For small businesses with limited budgets and big competition, video helps you punch above your weight, reach more people, and stay unforgettable.